“Engineered efficiency”
“Carnivora”
“Alchemy”
“Transhirtmation”
about
Fashion designer & pattern maker specialiazed in digital / 3D design. I focus on product, concept and collection development with an emphasis on visual identities, functionality and wearability.
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Stedelijk Museum x Pierre Cardin
Series of exhibition posters
developed in line with the museums identity as a result of a conceptual collaboration
The posters utilize the union of fonts used by Stedelijk Museum and key element of lines to separate and bring focus of the viewer to specific information. Additionally, the posters suit Stedelijk’s black and white website theme in particular, whereas the primary headings match the font of Pierre Cardin’s logo.
All of the posters were created with the idea in mind that they can also be used as magazine covers if needed. The visual hierarchy is established through the contrast of font choice, size and thickness, given that there are no colours other than black and white.
Through different variations of composition, I have attempted to create different yet similar posters. Each of the posters attempts to bring attention to one of the areas more than the others. The idea, which is focused on spinning the garment, is also supported by the movement of the text from top to bottom.
In order to keep the visual identity clear and recongnizable, I decided to minimize changing the elements and reuse them, if possible, without any or major changes. Therefore, all the information, both primary and secondary (pierre cardin, Stedelijk Museum, stedelijk.nl, amsterdam, february 02 - march 03) is kept in the same size and font (either Arial or Helvetica). The only things which are changing throughout the posters are the composition of all the elements, the length, number and location of lines, number and size of the garment images as well as the lines of symmetry.
Conceptualization phase
Final three realized posters
2. A version of a poster inspired by widely known playing cards and bringing attention to both the front and back sides of the garment through repetition, reflection and diagonal line of symmetry.
3. The most symmetrical result so far, emphasizing the end of the garment’s spin and the end of the poster series by displaying the back of the garment and the title on the bottom of the poster.
Visualisation of the final posters in public space